What Is It?
This is not another motivational pep talk or surface-level branding chat. This is a 2-day, implementation-focused masterclass designed to help you:
By the end of these 2 days, you’ll walk away with:
✅ Clarity on your unique advantage → what sets you apart in a sea of competition.
✅ An inside-out understanding of your buyer’s psyche → their pain points, desires, and motivations, and how to make sure your messaging speaks directly to them.
✅ Messaging pillars that cut the guesswork → so you always know what to post and your brand becomes instantly recognizable.
✅ Competitor analysis made practical → learn how to decode what’s working for bigger players in your niche and adapt it for your own edge.
This isn’t information for information’s sake.
It’s the exact blueprint you’ll use to grow sales, build trust, and stand out without having to shout the loudest.
Who Is This For?
✅ Pre-Launch and growth-stage entrepreneurs
✅ Product-based entrepreneurs tired of blending into “just another brand” in a crowded market.
✅ Service providers who want to move beyond competing on price and instead attract premium clients.
✅ Knowledge-based entrepreneurs (coaches, consultants, educators) who want to become the obvious choice in their niche.
If you’re ready to stop being invisible and start being unforgettable, this is for you.
What To Expect
If you’re pre-launch, you’ll:
👉 Refine your business idea.
👉 Validate your concept so you know it will sell before you invest heavily.
👉 Map out your target audience and their exact buying triggers.
👉 Build a brand positioning that guarantees early traction.
If you’re already growing, you’ll:
👉🏾 Audit and refine your current positioning.
👉🏾 Develop your launch strategy + sales funnels.
👉🏾 Build or improve your marketing funnels.
👉🏾 Learn how to run paid ads that actually convert (with tracking & optimization).
👉🏾 Automate your lead generation and sales process so your business doesn’t depend on hustle.
Why We Are Different
- We focus on consumer psychology. The real reasons people buy (and why they ignore you if you get this wrong).
- We position your brand around desires, frustrations, and motivations, not just features or generic promises.
- We build your Magnetic Brand Positioning Blueprint live, so you’re not leaving with more theory, but with a practical strategy you can implement the very next morning.
🔑 Most importantly, this isn’t theory. I’ve spent over a decade building service-based, product-based, and knowledge-based businesses, so what you’ll learn comes directly from real-world experience, not recycled slides.
This is the difference between looking like a brand and being chosen as the brand.
HB Brand
The Magnetic Brand Positioning Blueprint Masterclass
